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Author Topic: What is Brand Equity?  (Read 92 times)

Arif (Marketing)

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What is Brand Equity?
« on: April 21, 2017, 11:07:05 AM »
Brand Equity

Brand equity can be described as the value of a well-established brand name. A product of a popular brand can generate more revenue as compared to an unknown brand. Consumers have a perspective that a product from well know brand will be better in terms of quality than others. This gives an advantage to a branded product over an unknown product.

Elements of Brand Equity
Brand equity valuation is difficult and doesn’t have any basic criteria. Some of the elements associated to it include −

#Consumer loyalty

#Awareness of brand

#Quality of product

#Association with brand

#Proprietary assets owned by the brand

Elements of brand equity add a value to the brand; a successful brand has all the elements of brand equity.

Md. Ariful Islam (Arif)
Business Development Executive, Daffodil Family
Cell: +8801811458825